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Nourished Natural Health · AndroEase Plus
Meta performance — week ending 2026-08-21
2026-08-15 → 2026-08-21 · Sat→Fri week
New-customer sales
US$9,347
▲ 21% ✓
Gross profit
US$11,238
▲ 10% ✓
Business and Meta figures: Triple Whale (USD). Creative
diagnostics: Meta Marketing API (AUD). Each section names its source; the two are
not interchangeable.
Meta
Source: Triple Whale (USD). The Meta API reports the same week in
AUD and agrees to within ~1.5% once converted.
| Metric | This week | vs last week |
|---|
| Spend | US$2,454 | ▼ 19% |
| Attributed purchases | 20 | ▲ 54% ✓ |
| Attributed revenue | US$1,754 | ▲ 38% ✓ |
| ROAS (attributed) | 0.715 | ▲ 69% ✓ |
| CPA (attributed) | US$123 | ▼ 47% ✓ |
| CTR | 2.663% | ▲ 0% ✓ |
| TikTok spend (unmanaged) | US$624 | ▲ 11% |
Attributed ROAS understates this account. Meta and
Triple Whale between them tie 20 purchases to paid this week, against
US$9,347 of new-customer revenue. Crediting Meta with every new
customer gives a ceiling of 3.81; the true figure sits between that and
0.715, and cannot be narrowed until ad URLs carry UTMs. Read against an average
LTV of US$162.89, not against a first order.
Role KPIs
| KPI | This week | Detail |
|---|
| CAC (CPA) | $173 | ▼ 56% ✓ |
| CTR | 1.52% | ▲ 5% ✓ |
| CVR | 1.36% | ▲ 60% ✓ |
| Creative Win Rate | 0.0% | 0/1 cleared floor · 53 no-call |
| Testing Velocity | 1 | 1 video / 0 static |
Win Rate's denominator is creatives that cleared the spend and time floor in
winner-definition.yaml — below-floor creatives are no-calls, not losses. Testing Velocity counts
ad entities, which includes Advantage+/DCO permutations of a single idea; the test register is the
honest count of distinct questions asked.
By destination page
| Destination | Ads | Spend | ROAS | CPA | CTR | CVR | LPV |
|---|
| unnamed | 52 | $3,253 | 0.73 | $163 | 1.57% | 1.43% | 1,394 |
| QUIZ | 2 | $201 | 0.00 | — | 1.00% | 0.00% | 80 |
Destination named on 6% of spend; the rest is unattributable
to a page until the naming convention takes hold. CVR is purchases ÷ landing-page views — the
page's own conversion job, which is why it separates a page problem from a creative one.
By producer
Trailing 4 weeks (2026-07-25 → 2026-08-21) —
a single week is too thin to judge a producer on.
| Producer | Ads | Spend | ROAS | CPA | CTR | Hook | Hold |
|---|
| unattributed | 207 | $20,889 | 0.30 | $366 | 1.62% | 27.27% | 18.20% |
| FOMA | 28 | $2,647 | 0.13 | $882 | 1.09% | 20.91% | 2.55% |
| GAB | 8 | $430 | 0.00 | — | 1.57% | 10.00% | 3.29% |
| GROWREV · below floor | 2 | $54.40 | — | — | 1.45% | 7.05% | 36.15% |
Producer attributed on 13% of trailing-4-week spend.
“unattributed” is not in-house — it is spend whose ad set names no producer, and
counting it as NNH would credit in-house with other people's work. Producers under $300 of trailing spend show “—” for ROAS and CPA: below that one conversion swings the ratio entirely.
Hook and hold are the craft signals a producer directly controls; ROAS also
carries offer and audience effects they don't. A high hook with a low hold means the
thumbnails work and the bodies don't. Both are medians, so one runaway creative can't stand
in for a producer's typical work.
Campaigns
| Campaign | Spend | ROAS | CPA | CTR | CVR | Hook | Hold |
|---|
| CBO | Winners | AE+ | 50% Off – New Action | $2,006 | 0.60 | $223 | 2.23% | 0.81% | 22.40% | 42.26% |
| ASC+ | AE+ | CPMr | Advertorials - V2 Conv. Action | $773 | 0.71 | $155 | 1.59% | 2.34% | 34.02% | 10.21% |
| Quiz | Testing | CBO | $675 | 0.92 | $113 | 0.54% | 3.90% | 1.98% | 3.05% |
Hook = 3-second video plays ÷ video impressions. Hold = completions ÷ 3-second
plays. Both read “—” on statics — that means “not a video”, not zero. A strong hook with a weak
hold is a body problem; the inverse is a thumbnail problem.
What we tested
No tests registered for this week. The register is empty for this period, so this
section cannot report what was tested — rather than implying nothing was.
Account hygiene
Naming convention adopted 2026-08-26. Nothing has launched under it yet, so there is nothing to score — 2,582 pre-existing entities are excluded by design. The first compliance figure lands with the first campaign launched after adoption.
Structural violations break measurement: an ad with no ASSET token can never be
attributed to an idea, and a campaign with no declared conversion event has an unknown
comparability class. Cosmetic issues are tracked separately and excluded here.
Generated 2026-08-26T10:38
from database/performance.db. ROAS and revenue are Meta-attributed (7d-click/1d-view).