CBO Relaunch Candidates
Campaign at a glance
| Spend | $23,433 |
| Impressions | 696,091 |
| Link clicks | 7,923 · CTR 1.14% |
| Purchases | 175 · Revenue $17,705 |
| ROAS | 0.76 |
| CPA | $133.90 · CPM $33.66 · CPC $2.96 |
| Structure | 23 ad sets that spent, 70 ads — ABO, LOWEST_COST_WITHOUT_CAP, OFFSITE_CONVERSIONS, US, broad + Advantage Audience, existing-customer exclusions |
Account benchmark over the same period (all ads ≥ $300 spend, 2025-12-08 → 2026-03-07, n=59):
| median | p90 | |
|---|---|---|
| ROAS | 0.74 | 1.86 |
| Link CTR | 1.34% | 2.15% |
Account ROAS in the Feb window was 0.95 across $59.5k. This campaign ran below the account at 0.76. It is not a campaign to relaunch as-is — it's a campaign to mine.
Relaunch candidates
A. Ad: PP - Home Page | CONCEPT88 Winner Video – Copy (+ PP - Androgen Blocker)
Note: already in AE+ | USA | ABO | Creative Testing | Relaunch June 25' — ad turned off.
Stats
| Home Page | Androgen Blocker | Combined | |
|---|---|---|---|
| Spend | $449 | $699 | $1,148 |
| Impressions | 14,460 | 24,163 | 38,623 |
| Link clicks | 268 | 422 | 690 |
| Link CTR | 1.85% | 1.75% | 1.79% |
| CPC | $1.67 | $1.66 | $1.66 |
| Purchases | 2 | 6 | 8 |
| Revenue | $925 | $885 | $1,810 |
| ROAS | 2.06 MIX | 1.27 MIX | 1.58 MIX |
| CPA | $224 | $117 | $143 |
| Days live | 9 | 6 | 11 |
Video retention (combined, % of impressions): plays 87% ·
25% watched 60.6% · 50% watched 36.1% · 75% watched 26.7% ·
100% watched 20.0%.
Hold rate (p100 ÷ p25) = 33%. Avg watch ~3.9s. For contrast, every other video in this campaign lands between 1.2% and 10.5% on p25/impressions. This one is 6–50× the field.
Hypothesis
This is the strongest attention asset in the campaign. The video holds a fifth of everyone who saw it all the way to the end — that is a genuinely rare retention curve for this account — and it earns clicks at $1.66, the cheapest CPC of any material ad in the campaign (campaign average $2.96).
But the primary text attached to it is a generic August-2025 catalog post — "Calling our PCOS Warriors… Browse the full selection today!" — that names no product, no symptom, no offer and no price.
And the destination is the Advantage+ onsite Shop storefront with auto-optimization, not the 50%-off offer page every other ad in the account uses.
So the buyer arrives hot from a specific, emotionally-loaded video and lands on a general supplement browse. The ad still returned 1.58 ROAS against a 0.74 account median with that handicap. Fix the two things behind the click and this is the highest-ceiling asset on the list.
Improvements
- Repoint the destination to
pages/50-off-special-offer(or the AndroEase PDP) — kill the onsite Shop storefront and theauto_optimization: OPT_INononsite_destinations. - Improve the primary text and add variations to headline and description.
Ad copy
More where you want it. Less where you don't.
I'm Tam Woods, founder of Nourished Natural Health, clinical nutritionist, and author of PCOS Repair Protocol.
For years I I didn't want to leave the house because I was so embarrassed about my face, and my hair was falling out in clumps.
I bought celebrity-endorsed face mask that promised to clear my skin, clay cleanses to "detox" my gut, and thousands of dollars of vitamins that promised to regulate my cycle.
I tried Keto, then vegan, then low FODMAP, then 5:2. A 5am HIIT class before work and night classes after it.I spent thousands on vitamins.
But my jawline broke out worse than it had in high school. My cycles arrived every 60 to 70 days. I was putting on weight from a slice of cake.
So I went back to university for nine years, studying nutritional medicine, education, and women's health and fertility.
Then I built the formula I hadspent five years looking for and never found.
Introducing AndroEase Plus: a clean, vegan daily formula designed to support healthy androgen balance from within.
Whether it's: ✓ Supporting less unwanted facial and body hair over time ✓ Supporting fuller, healthier-looking scalp hair ✓ Supporting clearer-looking hormonal skin ✓ Or all of the above
⭐⭐⭐⭐⭐ "Love this product. My face hair is not gone, but it is significantly reduced." — Betty B.*
⭐⭐⭐⭐⭐ "My hair is so thick and shiny now!" — Karen F.*
⭐⭐⭐⭐⭐ "This product has helped tremendously with my acne and overall skin inflammation!" — Crissy H.*
AndroEase Plus features 6 fully disclosed ingredients, including: ✓ 604mg saw palmetto, standardized to 45% fatty acids ✓ 240mg nettle root ✓ 200mg green tea extract, standardized to 50% EGCG ✓ Independent third-party testing for every active ingredient ✓ No proprietary blends or mystery doses
Rated 4.6 out of 5, with over 5 million doses delivered.
Subscribe for 3 months and get 50% off your first order: ✓ Just $0.95 a day ✓ Free shipping on every order ✓ Free Nourished App access ✓ Covered by the 30-Day Nourished Promise ✓ Pause or cancel anytime
Get 50% off your first order here -> https://nourishednaturalhealth.com/pages/50-off-special-offer
*Individual results may vary. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
The Formula I Wanted to Find
6 disclosed ingredients
Plucking. Shaving. Threading. Waxing.
Every one of those works on the hair you can already see. None of them reach the hormonal signals that told the follicle to grow it that way.
I'm Tam Woods, founder of Nourished Natural Health, clinical nutritionist, and author of PCOS Repair Protocol.
I made the same mistake with my own symptoms for years, treating each one separately instead of what sat underneath all of them. It took nine years of studying nutritional medicine and women's health before I understood the difference.
That's why I worked with our clinical team to create AndroEase Plus: a clean, vegan formula designed to support healthy androgen balance from within.
Whether it's: ✓ Less unwanted facial and body hair over time ✓ Fuller, healthier-looking scalp hair ✓ Clearer-looking hormonal skin ✓ Or all of the above
AndroEase Plus features 6 fully disclosed ingredients, including: ✓ 604mg saw palmetto, standardized to 45% fatty acids ✓ 240mg nettle root ✓ 200mg green tea extract, standardized to 50% EGCG ✓ Independent third-party testing for every active ingredient ✓ No proprietary blends or mystery doses
⭐⭐⭐⭐⭐ "It has slowed down the growth of my chin hairs tremendously!" — Acashia L.*
⭐⭐⭐⭐⭐ "I mainly tried this product to help reduce shedding on my head and I feel like it has worked to some extent." — Juliette R.*
⭐⭐⭐⭐⭐ "My skin cleared up right when I hit the four month mark and I couldn't be happier." — Alta F.*
Start with 3 months for $87 — half price: ✓ Save $87 on your first order ✓ Free shipping on every order ✓ Free Nourished App access ✓ Covered by the 30-Day Nourished Promise ✓ Pause or cancel anytime
Get 50% off your first order here -> https://nourishednaturalhealth.com/pages/50-off-special-offer
*Individual results may vary. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Support Beyond the Surface
$87 for 3 months
I wouldn't ask you to trust another vague "hormone balance" blend without showing you exactly what's inside it.
Hi I'm Tam Woods, founder of Nourished Natural Health, clinical nutritionist, and author of PCOS Repair Protocol.
I spent years buying supplements that wouldn't tell me their doses, and face masks that promised to clear my skin while nothing underneath it changed. So when I worked with our clinical team on this one, every dose went on the label.
AndroEase Plus is designed to support: ✓ Less unwanted facial and body hair over time ✓ Fuller, healthier-looking scalp hair ✓ Clearer-looking hormonal skin ✓ Healthy androgen balance from within
The clean, vegan formula features 6 fully disclosed ingredients, including: ✓ 604mg saw palmetto, standardized to 45% fatty acids ✓ 240mg nettle root ✓ 200mg green tea extract, standardized to 50% EGCG ✓ Independent third-party testing for every active ingredient ✓ No proprietary blends or mystery doses
⭐⭐⭐⭐⭐ "I usually have to pluck my chin hairs everyday, with this product it's about every other day." — Katelyn D.*
⭐⭐⭐⭐⭐ "I do notice less facial hair and the hair that is there is finer. My skin has a lot less hormonal breakouts." — Laryn B.*
⭐⭐⭐⭐⭐ "My hair and skin have never been better!" — Lauren H.*
Rated 4.6 out of 5, with over 5 million doses delivered.
Subscribe for 3 months and get 50% off your first order: ✓ Just $0.95 a day ✓ Free shipping on every order ✓ Free Nourished App access ✓ Covered by the 30-Day Nourished Promise ✓ Pause or cancel anytime
Get 50% off your first order here -> https://nourishednaturalhealth.com/pages/50-off-special-offer
*Individual results may vary. **These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Get 50% Off Your First Order
50% off. Free shipping.
B. Ad: novadigital_androeaseplus_c44b_1x1
Stats
| Spend | $1,047 |
| Impressions | 32,186 |
| Link clicks | 561 · CTR 1.74% (vs 1.34% median) |
| CPC | $1.87 (campaign $2.96) · CPM $32.50 |
| Landing page views | 578 — 103% of link clicks |
| Adds to cart | 51 (8.8% of LPV) |
| Purchases | 11 · Revenue $1,066 |
| ROAS | 1.02 (vs 0.74 median, 1.86 p90) |
| CPA | $95 |
| Days live | 15 |
Hypothesis
Ad beat the account median CTR, bought clicks at 63% of the campaign's average CPC, held a 103% LPV-to-click ratio (page loads clean, no click leakage), and returned above-median ROAS — on $70/day.
Improvements
- Improve Primary Text - Use problem-aware audience , and move them towards product aware in the copy so ATC% can increase.
Ad copy
That red haze is DHT reaching the follicle on your chin.
It's why you're plucking your chin more often than your eyebrows.
Waxing works, but it works for about four days and then the follicle gets the same "haze" it got last time.
I'm Tam Woods, founder of Nourished Natural Health, clinical nutritionist, and author of PCOS Repair Protocol.
AndroEase Plus is a clean, vegan daily formula designed to support healthy androgen balance from within.
Whether it's: ✓ Supporting less unwanted facial and body hair over time ✓ Supporting fuller, healthier-looking scalp hair ✓ Supporting clearer-looking hormonal skin ✓ Or all of the above
6 fully disclosed ingredients: ✓ 604mg saw palmetto, standardized to 45% fatty acids ✓ 240mg nettle root, standardized to 1% beta-sitosterol ✓ 200mg green tea extract, standardized to 50% EGCG ✓ Plus zinc, copper and reishi, every dose on the label ✓ No proprietary blends and no mystery doses
⭐⭐⭐⭐⭐ "I usually have to pluck my chin hairs everyday, with this product it's about every other day." — Katelyn D.* ⭐⭐⭐⭐⭐ "It has slowed down the growth of my chin hairs tremendously!" — Acashia L.* ⭐⭐⭐⭐⭐ "This lightened my chin hair and slowed the growth down." — Elizabeth S.* Subscribe for 3 months and get 50% off your first order: ✓ Just $0.95 a day ✓ Free shipping on every order ✓ Free Nourished App access ✓ Covered by the 30-Day Nourished Promise ✓ Pause or cancel anytime
Get 50% off your first order here -> https://nourishednaturalhealth.com/pages/50-off-special-offer
*Individual results may vary.
**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Statements refer to published research on individual ingredients, not this specific product.
The Root In That Picture
240mg. Root, not leaf.
Plucking, shaving, waxing and threading all work on hair that has already grown.
The follicle that grew it sits below the skin, and it is still responding to DHT.
DHT is what turns a fine, pale hair into a dark, coarse one, and it does that in the places most sensitive to androgens: the upper lip, the jaw, the inner thighs, the lower back.
So the routine gets longer instead of shorter. Daily, then twice daily. Plucking for an hour before you leave the house, then cancelling anyway because you think someone will notice.
Every hair you take comes back into a follicle that is sitting in the same DHT.
Hi I'm Tam Woods, founder of Nourished Natural Health, clinical nutritionist, and author of PCOS Repair Protocol.
My own version started with acne along my jawline and cycles that would not settle. I was put on the pill for it. Four years of weekly migraines later I came off it, and my skin broke out worse than it had in high school.
AndroEase Plus is a clean, vegan daily formula designed to support healthy androgen balance from within, at the level the picture is pointing at.
Whether it's: ✓ Supporting less unwanted facial and body hair over time ✓ Supporting fuller, healthier-looking scalp hair ✓ Supporting clearer-looking hormonal skin ✓ Or all of the above
6 fully disclosed ingredients, including: ✓ 604mg saw palmetto, standardized to 45% fatty acids ✓ 240mg nettle root ✓ 200mg green tea extract, standardized to 50% EGCG ✓ Independent third-party certificates published for five of the six actives ✓ No proprietary blends and no mystery doses
⭐⭐⭐⭐⭐ "I've noticed in my 2nd bottle less facial hair. Not completely gone but definitely less hair. Hoping as to continue to get same results going forward. Do like this product very much." — shannon g.
⭐⭐⭐⭐⭐ "I love it! Worked so quickly in balancing the unwanted hair and caused it to grow in so much slower. Game changer for me!" — Courtney C.* Fair warning: this is slow. Facial hair runs on roughly a four-month growth cycle, so most women describe the most meaningful changes after six weeks or more.
Start with 3 months for $87 — half price: ✓ Save 50% on your first order ✓ Free shipping on every order ✓ Free Nourished App access ✓ Covered by the 30-Day Nourished Promise ✓ Pause or cancel anytime
Get 50% off your first order here -> https://nourishednaturalhealth.com/pages/50-off-special-offer
*Individual results may vary.
**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Statements refer to published research on individual ingredients, not this specific product.
Why It Keeps Coming Back
$87 for 3 months
I spent thousands on cycle regulating vitamins and never once knew what was actually in them.
I'm Tam Woods, founder of Nourished Natural Health, clinical nutritionist, and author of PCOS Repair Protocol.
I spent a good deal of money on products that promised clear skin and regular cycles.
Every dose on this one went on the label, and the lab reports went on the page.
AndroEase Plus is a clean, vegan daily formula designed to support: ✓ Less unwanted facial and body hair over time ✓ Fuller, healthier-looking scalp hair ✓ Clearer-looking hormonal skin ✓ Healthy androgen balance from within
What is actually in it: ✓ 604mg saw palmetto, standardized to 45% fatty acids and independently assayed at 49.95% ✓ 240mg nettle root, standardized to 1% beta-sitosterol ✓ 200mg green tea extract, standardized to 50% EGCG ✓ Zinc, copper and reishi at disclosed doses ✓ Third-party certificates published for five of the six actives, lot numbers included
⭐⭐⭐⭐⭐ "I do notice less facial hair and the hair that is there is finer. My skin has a lot less hormonal breakouts." — Laryn B.* ⭐⭐⭐⭐⭐ "My hair is so thick and shiny now!" — Karen F.* ⭐⭐⭐⭐⭐ "Love this product. My face hair is not gone, but it is significantly reduced." — Betty B.* Two capsules a day, with food. That is the whole ask.
Subscribe for 3 months and get 50% off your first order: ✓ Just $0.95 a day ✓ Free shipping on every order ✓ Free Nourished App access ✓ Covered by the 30-Day Nourished Promise ✓ Pause or cancel anytime
Get 50% off your first order here -> https://nourishednaturalhealth.com/pages/50-off-special-offer
*Individual results may vary.
**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Statements refer to published research on individual ingredients, not this specific product.
Every Dose On The Label
6 disclosed ingredients
C. Ad: novadigital_androeaseplus_c45a_1x1 — with c45c as the control
Ad Set: 1/26 - Broad - c45 - 50% OFFER – Copy
Stats
| c45a | c45c | |
|---|---|---|
| Spend | $3,017 | $7,314 (31% of the entire campaign) |
| Impressions | 105,839 | 247,620 |
| Link clicks | 912 · CTR 0.86% | 2,380 · CTR 0.96% |
| CPC | $3.31 | $3.07 |
| Landing page views | 792 | 2,166 |
| Adds to cart | 168 — 21.2% of LPV | 282 — 13.0% of LPV |
| Purchases | 32 | 76 |
| Revenue | $3,470 | $6,641 |
| ROAS | 1.15 | 0.91 |
| CPA | $94 | $96 |
| Days live | 27 | 27 |
Hypothesis
Read these two together — they're the campaign's volume engine and its most reliable evidence. Both have below-median CTR (0.86% / 0.96% vs 1.34%) yet both convert.
That's the inverse of the usual signal: these creatives don't win the scroll, they win the sale. c45a has the highest add-to-cart rate in the entire campaign at 21.2% of landing page views — 63% better than c45c on the same page and the same offer.
So the improvement lever here is the opposite of Entry B's. Don't touch the page. Fix the top of the ad. A creative already converting at $94 CPA with a 0.86% CTR is leaving volume on the table at the hook, not the close — if the CTR moves from 0.86% to the account median 1.34%, the same conversion rate produces roughly 1.5× the purchases on the same spend.
Improvements
- New hook frames only. Freeze the body/offer/page; test 3–4 new opening frames or thumbnail crops against the identical asset feed. This is an L1/L2 knob, not a new concept.
- Take the c45a cart rate as the control. 21.2% ATC/LPV is the number every new AndroEase static should be measured against. c45c's 13.0% is the one to beat, not the one to copy — despite it having taken 3× the budget.
- Visual Iteration to increase CTR
- Depending on the Landing Page, we may adapt the primary copy to contain the most important parts of this ads landing page: https://nourishednaturalhealth.com/pages/50-off-special-offer
Ad copy
Most supplements in this aisle use nettle leaf, because leaf is cheaper. The root is the part the research was actually run on, so the root is what went in the bottle.
I'm Tam Woods, founder of Nourished Natural Health, clinical nutritionist, and author of PCOS Repair Protocol.
For years I bought celebrity-endorsed face masks that promised to clear my skin, and thousands of dollars of vitamins that promised to regulate my cycle. My jawline broke out worse than it had in high school. My hair was falling out in clumps.
So I spent nine years at university studying nutritional medicine, education, and women's health, and found I had been treating every symptom separately instead of what sat underneath all of them.
Then I worked with our clinical team to build AndroEase Plus: a clean, vegan daily formula designed to support healthy androgen balance from within.
Whether it's: ✓ Supporting less unwanted facial and body hair over time ✓ Supporting fuller, healthier-looking scalp hair ✓ Supporting clearer-looking hormonal skin ✓ Or all of the above
⭐⭐⭐⭐⭐ "I usually have to pluck my chin hairs everyday, with this product it's about every other day." — Katelyn D.* ⭐⭐⭐⭐⭐ "My hair is so thick and shiny now!" — Karen F.* ⭐⭐⭐⭐⭐ "My skin cleared up right when I hit the four month mark and I couldn't be happier." — Alta F.* Two capsules. Once a day. That's it.
✓ 6 fully disclosed active ingredients ✓ Nettle root, the part of the plant the research was run on ✓ Standardized saw palmetto and green tea extracts ✓ Third-party lab reports with lot numbers, published for five of the six actives ✓ No proprietary blends or mystery doses
Rated 4.6 out of 5, with over 5 million doses delivered.
Subscribe for 3 months and get 50% off your first order: ✓ Just $0.96 a day ✓ Free shipping on every order ✓ Free Nourished App access ✓ Covered by the 30-Day Nourished Promise ✓ Pause or cancel anytime
Get 50% Off First Order -> https://nourishednaturalhealth.com/pages/50-off-special-offer
*Individual results may vary.
**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Statements refer to published research on individual ingredients, not this specific product.
The 5:47 Alarm Moves Later
Just $0.96 a day
Plucking, shaving, threading, waxing. Every one of those works on the hair you can already see.
But none of them stops the hormonal signal that told the follicle to grow it coarse in the first place.
I'm Tam Woods, founder of Nourished Natural Health, clinical nutritionist, and author of PCOS Repair Protocol.
I made the same mistake with my own symptoms for years, treating each one separately instead of what sat underneath all of them. It took nine years of studying nutritional medicine and women's health before I understood the difference.
This is why I worked with our clinical team to create AndroEase Plus: a clean, vegan formula designed to support healthy androgen balance from within.
Whether it's: ✓ Less unwanted facial and body hair over time ✓ Fuller, healthier-looking scalp hair ✓ Clearer-looking hormonal skin ✓ Or all of the above
Two capsules. Once a day. With food. The bottle sits next to the coffee.
✓ 6 fully disclosed active ingredients ✓ Nettle root, the part of the plant the research was run on ✓ Standardized saw palmetto and green tea extracts ✓ Third-party lab reports with lot numbers, published for five of the six actives ✓ No proprietary blends or mystery doses
⭐⭐⭐⭐⭐ "Love this product. My face hair is not gone, but it is significantly reduced." — Betty B.* ⭐⭐⭐⭐⭐ "I mainly tried this product to help reduce shedding on my head and I feel like it has worked to some extent" — Juliette R.* ⭐⭐⭐⭐⭐ "This product has helped tremendously with my acne and overall skin inflammation!" — Crissy H.* Rated 4.6 out of 5, with over 5 million doses delivered.
Start with 3 months at half price: ✓ $87 instead of $174. Just $0.96 a day ✓ Free shipping on every order ✓ Free Nourished App access ✓ Covered by the 30-Day Nourished Promise ✓ Pause or cancel anytime
Then $58 a month, billed quarterly. Pause or cancel any time before your next charge.
Get 50% Off First Order -> https://nourishednaturalhealth.com/pages/50-off-special-offer
*Individual results may vary.
**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Statements refer to published research on individual ingredients, not this specific product.
Two Capsules. Once A Day.
$87 for 3 months
Calling out PCOS Warriors! 💪 ❤️ Hi I'm Tam Woods. I'm a clinical nutritionist, I wrote PCOS Repair Protocol, and I've had PCOS myself for years.
Here's what I'd tell you about your own follicle... It only does what it's told.
So when DHT sends it the signal to grow, every tweezer and razor in that drawer turns up after it's already been told, which is why the hair struggle never stops.
Two capsules with breakfast, aimed at the signal instead of the hair.
I spent thousands on vitamins that would not tell me their doses, and face masks that promised to clear my skin while nothing underneath them changed. So when I worked with our clinical team on this one, every dose went on the label.
AndroEase Plus is a clean, vegan daily formula designed to support: ✓ Less unwanted facial and body hair over time ✓ Fuller, healthier-looking scalp hair ✓ Clearer-looking hormonal skin ✓ Healthy androgen balance from within
One detail worth checking on any androgen supplement: most supplements list nettle leaf. The root is the part studied for supporting healthy SHBG, the protein that decides how much of your own hormone circulates free enough to reach a follicle at all. We use root, because root is what the research was run on.
✓ 6 fully disclosed active ingredients ✓ Standardized saw palmetto and green tea extracts ✓ Third-party lab reports with lot numbers, published for five of the six actives ✓ No proprietary blends or mystery doses ✓ Two capsules, once a day, with food
⭐⭐⭐⭐⭐ "It has slowed down the growth of my chin hairs tremendously!" — Acashia L.* ⭐⭐⭐⭐⭐ "My hair and skin have never been better!" — Lauren H.* ⭐⭐⭐⭐⭐ "I do notice less facial hair and the hair that is there is finer. My skin has a lot less hormonal breakouts." — Laryn B.* Rated 4.6 out of 5, with over 5 million doses delivered.
Subscribe for 3 months and get 50% off your first order: ✓ $87 instead of $174. Just $0.96 a day ✓ Free shipping on every order ✓ Free Nourished App access ✓ Covered by the 30-Day Nourished Promise ✓ Pause or cancel anytime
Get 50% Off First Order -> https://nourishednaturalhealth.com/pages/50-off-special-offer
*Individual results may vary.
**These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. Statements refer to published research on individual ingredients, not this specific product.
Works Where The Hair Starts
Third-party tested actives
D. Ad: androeaseplus_concept2_v1 (+ concept2_v3, concept3_v2)
Stats
| concept2_v1 | concept2_v3 | concept3_v2 | |
|---|---|---|---|
| Spend | $139 | $244 | $113 |
| Impressions | 2,466 | 6,568 | 3,436 |
| Link clicks | 97 | 162 | 70 |
| Link CTR | 3.93% — 1.8× p90 | 2.47% | 2.04% |
| CPC | $1.44 | $1.50 | $1.62 |
| Landing page views | 73 | 125 | 51 |
| Adds to cart | 3 | 1 | 0 |
| Purchases | 2 | 0 | 1 |
| Revenue | $126 | $0 | $194 |
| ROAS | 0.90 | 0.00 | 1.72 |
| Days live | 8 | 8 | 6 |
Ad set total: $520 · CTR 2.66% · 3 purchases · ROAS 0.32.
Hypothesis
This is the high-CTR / no-purchase case, and it comes with a controlled experiment attached.
concept2_v1 and c45c (Entry C) run the identical five primary texts and the identical five headlines — verified in the asset feed spec. The only variable between them is the image. Result:
| CTR | CPC | |
|---|---|---|
| c45c | 0.96% | $3.07 |
| concept2_v1 | 3.93% | $1.44 |
Improvements
- Can be a Advertorial Ad
- Long-form Primary text to create Ad to Landing Page Congruence
Built 2026-09-01. Both improvements are executed below as one move rather than two.
The advertorial exists: "In hair removal, 'permanent' is a regulatory term. It means 30%." — an exposé (calm variant, insider narrator, Tamika bylined), drafted through the asktam founder-voice runtime. Source at Advertorials/permanent-means-thirty-percent/advertorial.md, 2,253 words. Its smoking guns are the FDA's own definition of permanent hair reduction (30% sustained past one growth cycle), the American Academy of Dermatology's own patient page saying laser is "not permanent on a woman's face" due to hormones, and Roche 2016 (n=142, facial) putting days-spent-removing-hair back at baseline by 12–30 months.
Three consequences for the ad copy below, all deliberate:
- The destination changes. These three point at the advertorial, not at
pages/50-off-special-offer. The destinationpcos-informer.comis already live and carries 82 ads, so there is no deployment dependency. - The ads no longer sell the product. No price, no doses, no guarantee terms, no product name in the body. The exposé subtype's rule is that the CTA cannot precede the smoking gun; an ad that pitches the supplement lands her on the article already knowing it is an ad for a supplement, which kills the discovery structure the whole format runs on. The price, the full guarantee terms and the six actives all moved into the article, where they arrive after the argument.
- The claims surface collapses. These three ads now carry a category argument sourced to the FDA and the AAD, and make no product efficacy claim at all. That is a materially lighter compliance load than the versions that ended at the cart.
Ad→advertorial congruence: all three land the same beat in the last third — every removal method works on hair that has already grown, none of them reach what decides the next growth cycle, and why that signal is high differs from one woman to the next. Three different doors into one argument, one per desire lane: money (seg-3-the-money-pit), concealment (seg-2-the-hiding), and the category read. All three run on the tweezers / makeup-bag static. The live control (V0) is excluded from this set by operator decision, 2026-09-01.
Working file for the pre-advertorial, direct-to-offer versions: Copy/ADHOC-2026-08-27-longform-concept2-static.md. Those stay valid if the ad set keeps its current destination.
Ad copy
You spent thousands on laser and it came back.
Six sessions, sometimes eight, and you've still got the regrowth.
So I went looking... It took only about four minutes and I'm still a bit annoyed about how easy it was to find.
I want to be fair to your clinic first, because the lazy version of this is that laser is a scam and you'd know that was wrong.
Just like bad headache every day, you take a painkiller so you can think straight, then you go and find what's causing the headache.
Similarly, laser is the "painkiller". Expensive, effective, but never the thing that was going to stop the hair coming back.
In this article, we've discovered...
- What the word "permanent" actually means when a clinic uses it, - what the dermatologists' own association publishes about women's faces, and - what's giving the follicle the signal to grow in the first place.
Read the article here: https://pcos-informer.com/pcos-facial-hair-androgen-guide
Laser Is The Painkiller
The layer no clinic reaches.
Is there also a pocket in your makeup bag for tweezers and a small mirror?
It goes in the car and it goes in the hand luggage.
You check it before a wedding, before a first date, before a work trip...
and do you panic when you realize it's sitting on the kitchen counter at home?
I did that for more than a decade, and I have spent long periods of my life too embarrassed to leave the house without ever saying so out loud to anybody.
One thing I wish somebody had told me earlier. The tweezers work on hair that is already there, and every method does. Waxing, threading, laser, the razor, all of them are working on hair that has already arrived.
None of them reach the root cause, which sits inside your body and keeps sending the same signal whether or not you've got a plan for it. What turned that signal up so high is different from one woman to the next.
I've written the whole explanation down.
Read it here in just 4 minutes: https://pcos-informer.com/pcos-facial-hair-androgen-guide
The Tweezers Aren't The Problem
What decides what grows next.
Is the same razor packed beside the sunscreen?
For many women, unwanted facial hair isn’t one dramatic moment. It’s the quiet routine around every moment: checking in bright light, planning around regrowth and wondering whether it will show in photos.
I’m not going to tell anyone that a supplement makes unwanted hair disappear by summer. I don’t know that and nobody honest does.
What I can do is explain something that often gets missed.
Waxing, threading and shaving remove visible hair. Laser can reduce regrowth. But removal alone doesn’t explain why coarse facial hair may keep returning.
One part of the picture can be androgen activity. Hormone levels, local androgen conversion and follicle sensitivity can all play a role and that can differ from one woman to the next.
Before spending another summer focused only on removal, it may be worth understanding what could be influencing the next growth cycle.
It’s a four-minute read. Go to https://pcos-informer.com/pcos-facial-hair-androgen-guide
Three Summers. Same Hair Routine.
What hair removal can—and can’t—address.